Marketing Courses

MKTG 2003 Sales and Sales Management

A study of basic principles involved in the sales process. Emphasis on technique and practical application to various sales situations. The sales function and its impact on the economics, sociological and psychological aspect of the marketplace are studied. Spring.

MKTG 3103 Principles of Real Estate

A study of real estate regulations, practices, legal aspects, and professional ethics of the real estate business. Elective.

MKTG 3303 Principles of Marketing

A middle-management (supervisory) approach to the study of marketing as it relates to the concepts of product, place, promotion and price. Recommended: MGMT 3003. Fall and Spring.

MKTG 3503 Consumer Behavior

Consideration of marketing functions and structures from the standpoint of the consumer; standards for the selection of consumer goods and protection of the consumer, emphasis on consumer motivation. Prerequisite: MKTG 3303. Fall.

MKTG 3703 Promotion Management

A middle-management (supervisory) approach to the study of promotion including personal selling, sales promotion techniques to middlemen and final consumers, and mass selling techniques used in advertising and publicity (public relations).
Prerequisite: MKTG 3303. Fall.

MKTG 4103 International Marketing

This course identifies the key elements of international marketing or exchange as the ability to recognize foreign business opportunities, to interpret the external and uncontrollable marketing environments, and to develop an understanding of how a firm's resources match the requirements for a profitable marketing exchange.
Prerequisite: MKTG 3303 and MGMT 3303. Spring.

MKTG 4203 Retail Management

The value of retailing in marketing is studied. Included is an analysis of site location, purchasing, promotion, organization, personnel, and control in a retail business. Prerequisite: MKTG 3303 and MGMT 3303. Fall.

MKTG 4803 Marketing Research

Evaluates the role of marketing research in marketing management. Included are the uses of research in defining, analyzing and resolving marketing problems. Consideration given to research procedures, sources of data, and management's use of information for decision-making. Prerequisites: MKTG 3303 and MGMT 3903, MATH 3703 or MATH 2503. Spring.

MKTG 4881-4884 Internship

Students work with cooperating firms for on-the-job training. This course provides students the opportunity to test decision-makingn skills and knowledge acquired in the classroom. It also provides exposure to the opportunities, demands, problems and rewards of a particular career field. Written reports to be submitted by the firm and by the student to the professor. Consent of the professor is required before enrollment. Fall, Spring, and Summer.

MKTG 4963 Research Topics in Marketing

This course title is designed to meet the challenging field of marketing. Current topics important to the marketing profession to be discussed. Elective.

MKTG 4971-4973 Directed Study

MKTG 4981-4894 SIFE

SIFE is a non-profit organization whose Board of Directors consists of 100 CEO's and top executives of some of America's largest corporations. SIFE business supporters (over 400 corporations) provide financial support, serve as judges and provide prize money and trophies for student competitions. Student SIFE teams organized on college campuses nationwide brainstorm, design and implement programs and projects to teach others how market economies and businesses operate. Projects may include starting and operative small businesses, providing consulting for small businesses, running seminars, sponsoring debates, attending or presenting at conferences, developing K-12 entrepreneurship curriculum, sponsoring events, publishing news articles, etc. Students may repeat the course for a total of six hours credit. Consent of the instructor is required before enrollment. Fall and Spring.