The Brand

MidAmerica Nazarene University (MNU) offers a distinctive, Christian learning experience in the Wesleyan-Holiness tradition. The MNU experience blends challenging and respected academic programs with a commitment to service and purposeful living that most colleges and universities simply cannot match.

The Brand: What it Means

Think of the MNU's Brand as equal to MNU's reputation … it’s the cumulative ability of the name of MidAmerica Nazarene University to register certain values in the minds of our audiences – from prospective students to benefactors. A high brand reputation occurs by being authentic and consistent in our brand messaging at all levels of communication. More than just a logo or a tagline, the brand rests on a brand platform constructed from the foundational ideas that guide everything at MNU. The platform consists of the four following elements:

  1. The brand promise (the overall image MNU seeks to cultivate)
  2. The brand idea (a shorthand version of the brand for internal communication)
  3. The brand story (the comprehensive presentation of MNU’s defining traits)
  4. The key messages (the points that all communications should relate to tell the brand story).

The Brand Promise

Provides students with Christ-centered educational opportunities that teach real-world learning through pioneering programs; that prepare them to be servant leaders; and that encourage them to discover their purpose, values, and direction.

The bonds and relationships that students form establish MNU as a resource providing a lifetime of support. Our students express their faith and values through their commitment to a biblically grounded holiness worldview. All that we do as an institution is designed to inspire and renew a commitment to a lifetime of personal discovery and service.

The Brand Idea

The brand idea, pioneering spirit, passion to serve and purposeful lives, affectionately termed the 3P’s, is the essential idea that should be communicated through our action, communication and resource allocation. The 3P’s have been woven into a short statement that is easy to remember.

The Brand Story

By inspiring students to discover the needs of the world and teaching them to pioneer solutions, MNU is an institution where students are prepared to lead and compelled to serve.

The Key Messages

Key messages flow from the brand story and reinforce the brand promise by presenting content that concretely and specifically illustrates that story. The ways in which these messages are articulated adapt to fit particular audiences, media and formats, the underlying messages should remain consistent with the brand promise.