Colors

Primary Colors

The university’s primary colors are to be used on all materials, both internal and external. They can be used together or as individual accents. Tints of all primary colors are allowed.

Accent Colors

The selected palette is a range of tones that complement the primary university colors. This palette allows the addition of secondary colors to enrich all aspects of media. Because it is important that the secondary palette remains subordinate to the primary palette (at about a 15/85 ratio), departments must fill out the Marketing Request and Approval Form in order to obtain permission to use the secondary palette on any project.

Color Reproduction

Many factors influence accurate color reproduction. These include paper stock, ink coverage, line screen, and various printer processes. For optimal results, work with your printer to match the colors indicated in these guidelines. Use appropriate color chips for when reproducing these colors on other media (such as fabric, plastic, paint, etc.).

The colors shown on this and other pages within this manual should not be used for color matching. Use actual color chips or reference numbers above. PANTONE is a registered trademark of Pantone, Inc.