Logos

The standards associated with logos are too exstensive to all be placed online. Please refer to the Branding Standards Guide to ensure correct usage.

Primary Logo

The official MNU logo is a mark consisting of customized typography, stroke, and color. A horizontal format without the stroke is also provided for your use. The exact arrangement and proportion must not be altered in any way from the example.

Displaying the full University name, both marks clearly identify the institution, support MNU’s values, and encourage brand consistency when used across campus as the University’s primary identity.

Size
The wordmarks may be enlarged or reduced in size as required. The minimum size of any mark is often determined by the method of reproduction or fabrication. The minimum size, using optimal reproduction methods, can be measured by the height of the standard wordmark at 0.2” and the height of the horizontal wordmark at .07.” Using less than optimal reproduction methods, the wordmark should only be used at a size which does not compromise quality and legibility.

Clear Space
For the wordmark to communicate effectively, it should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the mark that should be kept free from visual distraction. No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space is equal to the width of the letter “N” in the University wordmark (X = width of letter N), as shown.

Secondary Logo

As most of these logos do not include the full University name, they are to be used in athletics/spirit materials or when the primary institutional mark is already being used elsewhere within the marketing piece. This helps to promote brand consistency throughout the University.

Logo Usage on Color Backgrounds
Frequently, it may be desirable to place the athletics identity logos on a field of color. As multiple formats are provided for a variety of circumstances, it is not necessary to alter the logos before placing them on any color, photograph, or complex background.

The MNU logos should never be reversed. All MNU logos may be used in all white on either MNU red, blue, or black backgrounds (or on other dark color backgrounds with prior approval).

The all-white version of the MNU logo should never be used on complex backgrounds. The other versions, where a built-in background is utilized, are best suited for instances such as these.

Clear Space
For the logos to communicate effectively, it should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the mark that should be kept free from visual distraction. No graphic element or text of any kind should be placed within this clear space unless otherwise shown in this manual. The recommended clear space is relative to the height of each mark.