Typography

Campaign Typefaces

DIN is a modern-type family which supports MNU’s forward-looking, confident, and professional attitude. While a sans-serif typeface, it still maintains some soft curves to give it a friendly feeling.

The ITC New Baskerville Std Italic family is a classic serif collection that serves as a complement to DIN and is a (or revise)nod to the school’s traditions.

Usage of these typefaces are limited to the MNU. Marketing Department and the outside vendors with whom they collaborate. The Marketing Department will work with any campus office to design their projects (flyers, postcards, programs, etc.) using the primary typography. In order to initiate communication about such a project, please fill out the Marketing Project Request Form.

University Typefaces – General

The use of the Times and Helvetica Neue families should be limited to body copy and general business documents. When Helvetica Neue is unavailable, Arial may be used in its place. These alternative typefaces should not take the place of the primary typefaces when they are used to build the brand of MNU.

The use of different weights (Bold, Light, Regular) are permited for all secondary typefaces.