Typography

Campaign Typefaces

DIN is a modern type family that reflects MNU’s forward-thinking, confident, and professional attitude. While a sans-serif typeface, it still maintains some soft curves to give it a friendly feeling.

The ITC New Baskerville Std Italic family is a classic serif collection that serves as a complement to DIN and as a nod to the school’s traditions.

Use of these typefaces is limited to the MNU Marketing Department and the outside vendors with whom they collaborate. The Marketing Department will work with any campus office to design their projects (flyers, postcards, programs, etc.) using the primary typography. To start collaborating on a project, please fill out the Marketing Project Request Form.

University Typefaces – General

The use of the Times and Helvetica Neue families should be limited to body text and general business documents. When Helvetica Neue is unavailable, Arial may be used in its place. These alternative typefaces should not take the place of the primary typefaces when they are used to build the brand of MNU.

The use of different weights (Bold, Light, Regular) are permited for all secondary typefaces.