For the past few months, I’ve been working on a semester long project for my Promotion Management class with a few teammates.
The assignment consisted of creating an Integrated Marketing Plan for the MNU Admissions Department. Specifically, we were supposed to create a plan to market the current SCOUT events that MNU holds.
It was crazy. We had to conduct our own research and think of every possible way to market high school students for SCOUT.
I say that it was crazy, and it definitely was, but it was also super fun and interesting. That was my first time doing a Marketing Plan, and the fact that it was going to be presented to an actual client made it even more real. Doing this project gave me affirmation that marketing is something that I’m passionate about. I could totally see myself in a marketing career someday, thanks to this project.
There were 7 teams that were “competing” to be chosen by the client as the plan that is actually used for SCOUT in the future. While I say we were “competing,” it didn’t really feel like that, because every team brought great ideas to the table. In that sense, everyone was a winner.
My team was chosen to present to the client, along with another team, which was so nerve-wracking but also exciting. After both teams presented great research and recommendations, the client chose my team as the one that they implement starting next semester.
Next semester, I’ll be working as an intern in the MNU Admissions Department to help plan the changes happening with SCOUT, and also do some general event planning.
I’ve loved the “real world” experience that MNU offers in the classroom. I’ve learned so many practical things, and also built up my resume pretty well with all these projects I’ve had to do. 😉
The countless hours I spent with my teammates, Brandon Gaines and Britney Lewis, were not wasted. I believe that project helped me understand what marketing is all about. There’s so much that goes into it, and now whenever I see an advertisement, I can’t help but analyze it. 😉
If you’re considering majoring or minoring in any part of business, I totally recommend it. Especially at MNU, the professors are incredible and know what they’re talking about. They do a fantastic job of being relevant and preparing you for the “real world.”