Brand New MNU.EDU

Jul. 31, 2013 - by jsklekamp

University’s Entirely New Website Launches

Aug. 1, 2013
MNU.EDU

MNU launched a completely new website August 1, 2013. Designed with the end user in mind, the site has entirely new content, design, structure and navigation. The nearly year-long project was completed entirely in-house by the marketing communications staff who conducted research on award-winning higher education websites, attended training on site design and function, and held focus groups with end users during the process.

“The new site has been built around the key personas of 14 different types of users representing MNU’s key customers,” says Kim Campbell, marketing director. “Our research helped us uncover who personas were and what kinds of information and services they wanted on our site.”

The new content includes a microsite for all content related to traditional, undergraduate students, social media integration, an expanded and integrated newsroom and more video content. The team’s goal is to engage the user in the true MNU Experience.

“We want to give visitors to our site an authentic taste of what it is like to be a student at MNU,” Campbell says.

The hard work of restructuring the navigation and functionality of the site was the responsibility of MNU’s Web Communications Manager Amy Curtis and Web Developer Wesley Cripe.

“The new navigation and strategic structure of the site will ultimately benefit our users by making our site easy to use, with a single cohesive experience,” Curtis says. “We hope it is a site that ultimately makes it easy for the end user.”

To be successful, any website must be focused and it must tell your story. Being focused on our external audience makes the website easy to navigate for our most important customers—the prospective student and their parents, the professional or graduate student, alumni and MNU friends,” Campbell added.

The team researched data from higher education enrollment experts detailing the importance of the web in college search and how a website can support activities which lead to student application and enrollment. Campbell says the result is a more easily optimized site so that potential students will find it and find what they are looking for faster once they’re on the site.

mnu.edu stats

“To be successful, any website must be focused and it must tell your story. Being focused on our external audience makes the website easy to navigate for our most important customers—the prospective student and their parents, the professional or graduate student, alumni and MNU friends,” Campbell added.

Since mobile web traffic makes up around 16% of MNU’s total web traffic each month, the site will also launch in a responsive format for tablet users. Over time, the team will also work to make the site entirely responsive for mobile phones.

 

MNU News

Tuesday, September 1
Recent News
List
Grid
Archives
Prayer Walk 2015
Prayer Walk 2015 Seeks God's Direction

Prayer Walk 2015 Seeks God's Direction

Each year during Welcome Week hundreds of students, faculty, staff and Olatheans gather at MNU to pray for the new school year. See the gallery of photos on Flickr and join us in seeking God's…

Read More
CC Flags
MNU Rekindles American Heritage Week

MNU Rekindles American Heritage Week

In preparation for MNU’s 50th anniversary in 2016, the university is reintroducing programs and traditions that hold significant value to its students, alumni, staff and faculty. The Donald S. Metz…

Read More
Q in Haiti
New Passion to Serve Project Has $50,000 Goal

New Passion to Serve Project Has $50,000 Goal

MNU’s 2015-2016 Passion to Serve project will benefit four communities in Haiti. Students will guide efforts to raise $50,000 to install a soccer…

Read More
Prayer Walk 2014
Public Invited to Pioneer Prayer Walk 2015 Aug. 27

Public Invited to Pioneer Prayer Walk 2015 Aug. 27

MNU Associated Student Government invites members of the Olathe and surrounding community to join students, faculty and staff in Pioneer Prayer Walk,…

Read More
Hodges 7x7 2015
Creativity and Precision: Knitted Together

Creativity and Precision: Knitted Together

For MNU professor Abby Hodges, there is a beautiful similarity between spinning her own yard from sheep’s wool, and observing the science of the…

Read More
Overholt
Prof’s Research Finds Good News: Solar Events Unlikely Cause of Birth Defects

Prof’s Research Finds Good News: Solar Events Unlikely Cause of Birth Defects

Physics professor Dr. Andrew Overholt has made science headlines again, this time with his research on the effects of solar events on birth…

Read More
IMG 1889
SERVEteams Assist Drexel Church After Flooding

SERVEteams Assist Drexel Church After Flooding

Justin Barnes, a junior English and Intercultural Studies major from Olathe at MNU is lending his help this summer at Drexel, Missouri’s Victory…

Read More
FOE Team 2015
Foundations of Excellence Project Launches

Foundations of Excellence Project Launches

Faculty and staff chosen to be on the Foundations of Excellence task force studying MNU's first year student experience are in Asheville, North…

Read More
UO8A1215
Bringing a passion for the past into the present

Bringing a passion for the past into the present

History means something special to MNU graduate Sarah Wacker (’15). Her inspiration for American history stems from memories of her grandfather, of…

Read More
Sports
Pioneers Break Scoring Record in Opener

Pioneers Break Scoring Record in Opener

The Pioneers put up a program-record 80 points in the season opener vs. Culver-Stockton on Saturday...(click title for more)

 
Pioneers Back on Winning Track

Pioneers Back on Winning Track

The Pioneers were back in action Saturday afternoon at Pioneer Field...(click title for more)

 
Krohn Shines as MNU Beats Northwestern 4-1

Krohn Shines as MNU Beats Northwestern 4-1

Steffi Krohn came off the bench in the 19th minute and sparked the Pioneers with 2 quick assists and a goal in a 4-1 victory on Saturday...(click title for more) 

 
Latest Photos
Sand Volleyball Tourney at the Annual MNU Root Beer Fest - 2015r Fest - 2015 Photo by Josiah Crandall
Sand Volleyball Tourney at the Annual MNU Root Beer Fest - 2015 Photo by Josiah Crandall
Sand Volleyball Tourney at the Annual MNU Root Beer Fest - 2015r Fest - 2015 Photo by Josiah Crandall
Sand Volleyball Tourney at the Annual MNU Root Beer Fest - 2015 Photo by Josiah Crandall
Sand Volleyball Tourney at the Annual MNU Root Beer Fest - 2015 Photo by Josiah Crandall
Sand Volleyball Tourney at the Annual MNU Root Beer Fest - 2015 Photo by Josiah Crandall