Brand New MNU.EDU

Jul. 31, 2013 - by jsklekamp

University’s Entirely New Website Launches

Aug. 1, 2013
MNU.EDU

MNU launched a completely new website August 1, 2013. Designed with the end user in mind, the site has entirely new content, design, structure and navigation. The nearly year-long project was completed entirely in-house by the marketing communications staff who conducted research on award-winning higher education websites, attended training on site design and function, and held focus groups with end users during the process.

“The new site has been built around the key personas of 14 different types of users representing MNU’s key customers,” says Kim Campbell, marketing director. “Our research helped us uncover who personas were and what kinds of information and services they wanted on our site.”

The new content includes a microsite for all content related to traditional, undergraduate students, social media integration, an expanded and integrated newsroom and more video content. The team’s goal is to engage the user in the true MNU Experience.

“We want to give visitors to our site an authentic taste of what it is like to be a student at MNU,” Campbell says.

The hard work of restructuring the navigation and functionality of the site was the responsibility of MNU’s Web Communications Manager Amy Curtis and Web Developer Wesley Cripe.

“The new navigation and strategic structure of the site will ultimately benefit our users by making our site easy to use, with a single cohesive experience,” Curtis says. “We hope it is a site that ultimately makes it easy for the end user.”

To be successful, any website must be focused and it must tell your story. Being focused on our external audience makes the website easy to navigate for our most important customers—the prospective student and their parents, the professional or graduate student, alumni and MNU friends,” Campbell added.

The team researched data from higher education enrollment experts detailing the importance of the web in college search and how a website can support activities which lead to student application and enrollment. Campbell says the result is a more easily optimized site so that potential students will find it and find what they are looking for faster once they’re on the site.

mnu.edu stats

“To be successful, any website must be focused and it must tell your story. Being focused on our external audience makes the website easy to navigate for our most important customers—the prospective student and their parents, the professional or graduate student, alumni and MNU friends,” Campbell added.

Since mobile web traffic makes up around 16% of MNU’s total web traffic each month, the site will also launch in a responsive format for tablet users. Over time, the team will also work to make the site entirely responsive for mobile phones.

 

MNU News

Monday, May 4
Recent News
List
Grid
Archives
AcademicIcon
Message from the MNU Board of Trustees

Message from the MNU Board of Trustees

As Chair of the Board of Trustees of MidAmerica Nazarene University, I am publishing this statement on behalf of our board and myself. In the past four months there has been a wide variety of…

Read More
TreePlanting4-21-2015-10 2
Tree Planting Honors Memory

Tree Planting Honors Memory

MNU honored the memory of three women from the School of Nursing with a tree planting at the close of Community Chapel April 21. Professor Delia Pittman, staff member Mrs. Janine McReynolds, and…

Read More
3D Car
MNU Awarded 3D Printers for Mabee Library

MNU Awarded 3D Printers for Mabee Library

MNU is the recent recipient of an in-kind grant of four 3D System “CUBE” printers, which will create a MakerSpace in Mabee Library. Pictured…

Read More
Pres Honors Stage
2015 President’s Honors Breaks Record

2015 President’s Honors Breaks Record

The fourth annual President’s Honors was a memorable night honoring individuals to whom the very existence of the university is owed. President David Spittal bestowed the Lifetime Achievement Award…

Read More
Blake Gold Brain
Blake Claims 7X7 Award

Blake Claims 7X7 Award

Tyler Blake, PhD, professor of English, and 1988 MNU grad, claimed the coveted Golden Brain Award at last week's 7X7 Challenge during MNU's second annual Week of Scholarship.  Blake's…

Read More
CD-Cover-Art
Choirs to Debut New CD at Concert

Choirs to Debut New CD at Concert

The Department of Fine and Performing Arts will debut their CD, On With the Show, at their annual pops concert Sunday, April 19 at 3:30 p.m. in Bell Cultural Events Center. The CD was recorded…

Read More
Presidents-1-2
Presidents On Campus for Gala

Presidents On Campus for Gala

On campus to attend President's Honors tonight are four of MNU's presidents. Enjoying the weather on the Campus Mall are current President David Spittal and past presidents Dr. Ed Robinson, Dr. Don…

Read More
Najarian from Outcomes Pub
MNU Alum Olathe Veterinarian Dr. Lisa Najarian

MNU Alum Olathe Veterinarian Dr. Lisa Najarian

It didn’t take holding down a lioness during surgery for Lisa Najarian, Biology Major ’07, to be affirmed in her calling. Usually it comes just…

Read More
Cunninghams LifetimeAchievementAward PH15
MNU Awards Lifetime Achievement to Drs. Paul G. and Connie R. Cunningham

MNU Awards Lifetime Achievement to Drs. Paul G. and Connie R. Cunningham

MNU will honor Drs. Paul G. and Connie R. Cunningham with the Lifetime Achievement Award at the 2015 President’s Honors April 10 in Cook Center at…

Read More
Sports
Gameday Central

Gameday Central

BB vs. Missouri Valley | W 4-1BB vs. Peru State | Joplin, MO | 4:00Live Stats | PSN Audio | HD VideoTwitter: @mnusports, @HAAC_Sports

 
Pioneers Fall to Peru, Will Play Monday at 1

Pioneers Fall to Peru, Will Play Monday at 1

The Pioneers lost 7-1 on Saturday, but just need a victory on Monday to advance to Nationals...(click title for more)

 
Pioneers Dominate Vikings

Pioneers Dominate Vikings

MNU advanced in the winners bracket with a 16-2 victory over Missouri Valley on Friday...(click title for more)

 
Latest Photos
MNU Nurses Pinning 2015 Photos by Daniel Hawkins
MNU Nurses Pinning 2015 Photos by Daniel Hawkins
MNU Nurses Pinning 2015 Photos by Daniel Hawkins
MNU Nurses Pinning 2015 Photos by Daniel Hawkins
MNU Nurses Pinning 2015 Photos by Daniel Hawkins
MNU Nurses Pinning 2015 Photos by Daniel Hawkins