Climbing the Sports Ladder

Feb. 25, 2014 - by Katy Ward

Climbing the Sports Ladder

By Amy Holmquist ('09)
February 25, 2014
Climbing the Sports Ladder

“I used to hate public speaking!” MNU graduate Kiley Herold (’13) said with a laugh about her part-time job emceeing for men’s basketball and hockey games in front of thousands of people in her hometown of Omaha, Nebraska.

But concern about public speaking soon went to the wayside when Herold found her niche in sports marketing. This girl loves sports, and sports is where she wants her career to be. In high school she played sports. Her father is a baseball coach at University of Nebraska-Omaha (UNO), and at MNU she played basketball. So it’s no surprise that Herold was pulled toward a career in the sports marketing. Now working at Learfield Sports as an emcee and as an advertisting promotional specialist at SKAR, a marketing company.

“I’ve been around sports my whole life, and I really enjoyed the business side of it more than the fitness side,” Herold commented.Climbing the Sports LadderUNO Hockey vs. St. Cloud State game at Century Link Arena

While working toward a sports management major with an emphasis in business at MNU, Herold found her niche through three impressive internships that helped shaped her career goals.

After her freshman year at MNU, Herold set up baseball camps for UNO. But she really found her calling when she landed an internship at Sporting KC, a professional soccer club in Kansas City, where she interned under Stacy Gewecke, director of partnership marketing.

“The connections at MNU definitely set me up to get the internship at Sporting KC,” Herold commented. “That was honestly the biggest step. You can learn in a classroom and still not learn what the corporate world is about until you actually go out and experience it.”

While at Sporting KC, Herold was able to assist Gewecke in building and maintaining relationships with corporate sponsors, such as Sprint and H&R Block. She witnessed how professional teams worked with sponsors and assisted in everything from escorting them to their suites to doing the coin toss before a game, and other activities specified in their sponsorship contracts. She learned how to read their sponsorship contracts and cultivated relationships with the sponsors throughout the regular season.

“I love relationships and dealing with people, which is what corporate sponsorships are all about.” she said.

Climbing the Sports LadderKiley and UNO's biggest fan: he never misses a game.The Sporting KC internship led an internship with the Omaha Storm Chasers, the Kansas City Royals Triple A Affiliate, in her hometown of Omaha, Nebraska. Her supervisor Jason Kinney a corporate sales executive, continued her training. Herold loved how diverse each day is within the role of corporate relations for an athletic team.

“I like anything that’s face-paced and not the same thing every day. You don’t get bored with it, you get to be creative,” Herold commented.

Upon graduation, Herold found her way back home to Omaha to emcee with Learfield Sports Marketing, a company specializing in college sports broadcasting across the U.S. She also enjoys working at SKAR, a company that focuses on evolving brands by deeply involving customers in those brands. Herold enjoys that some of their promotions are for teams such as the Nebraska Cornhuskers.

As she progresses in her career, Herold says she would like to be employed by a professional sports team in the area of corporate sponsorships. In addition to her two jobs, Herold stays busy as a volunteer assistant coach for her high school team at Millard North High School.

Right Rail Content
 

MNU News

Tuesday, April 25
Recent News
List
Grid
Archives
Michael Lewis-11
Internship Leads to Career Choice

Internship Leads to Career Choice

Triple jumpers are exceptional athletes often possessing a natural ability to perform the complicated jump. But they don’t rely solely on that ability. They refine their technique to maximize the…

Read More
MNU PresidentsHonors 0239
President's Honors 2017 Sets New Record

President's Honors 2017 Sets New Record

President's Honors, MNU's premier fundraising gala for student scholarships, set a record again! A total of $709,126 was raised through sponsorships, bids and gifts April 7, 2017. This brings…

Read More
PT Blocks
Replacing Fear With Trust

Replacing Fear With Trust

MNU Profs Train Kansas Social Workers  When a child is taken from home and placed in foster care, the initial shock can be difficult to process. For most children around the country, the…

Read More
20160507 MNU commencement 0692
Commencement May 6, 2017

Commencement May 6, 2017

Commencement is just around the corner. Here's a list of some of the main events.  Friday, May 5 at 7 p.m., Nurses Pinning and Dedication Ceremony, College Church Sanctuary Saturday, May 6 at…

Read More
20160408 MNU PresidentsHonors 0836
MNU to Honor Olathe Community at President’s Honors Gala April 7, 2017

MNU to Honor Olathe Community at President’s Honors Gala April 7, 2017

MidAmerica Nazarene University has announced it will honor the Olathe community with the first-ever Pioneering Spirit Award at President’s Honors,…

Read More
bc-fa-weekend-large
50th Anniversary Fine Arts Weekend March 4-5

50th Anniversary Fine Arts Weekend March 4-5

MNU’s 50th anniversary celebration continues next month with a weekend packed full of music, theatre and art from yesterday and today, March 4-5,…

Read More
TC-w-tag
Ministry Leadership Institute for High School Students Taking Applications

Ministry Leadership Institute for High School Students Taking Applications

Applications are open for The Call, a one-week ministry leadership institute held June 5-9 or 12-16. Pastors, professors and others in ministry will…

Read More
Drummond-1
Drummonds to Serve as Honorary Co-Chairs of MNU Gala

Drummonds to Serve as Honorary Co-Chairs of MNU Gala

MidAmerica Nazarene University announced that long-time community leaders, Dr. Bob and Julie Drummond, are the honorary co-chairs of the 2017…

Read More
Kayla Cossins
2017 Scholarship Challenge Winners Announced

2017 Scholarship Challenge Winners Announced

High-achieving high school seniors were invited to compete for one of three prestigious full-tuition scholarships at Scholarship Challenge Weekend…

Read More
Sports
Gameday Central

Gameday Central

click title for coverage

 
Pioneers Sweep Ravens

Pioneers Sweep Ravens

ATCHISON, Kan. - MNU won a tight Game 1 before exploding in Game 2 in a sweep at Benedictine on Saturday...

 
Pioneers Swept at Clarke

Pioneers Swept at Clarke

DUBUQUE, Iowa - MNU led in both games but fell twice at #9 Clarke on Saturday...

 
Latest Photos
MNU President's Honors 2017 The Jazz ensemble performs for guests during the silent auction.
MNU President's Honors 2017 Todd Garrett, director of MNU Athletics, welcomed guests at the beginning of the evening.
MNU President's Honors 2017 Dr. Rion Taylor enjoys the 2017 President's Honors.
MNU President's Honors 2017 Guests enjoy the 2017 President's Honors.
MNU President's Honors 2017 Approximately 450 people attended the 2017 President's Honors.
MNU President's Honors 2017 Guests were treated to great music from the Heritage and Symphonic Choirs.