Climbing the Sports Ladder

Feb. 25, 2014 - by Katy Ward

Climbing the Sports Ladder

By Amy Holmquist ('09)
February 25, 2014
Climbing the Sports Ladder

“I used to hate public speaking!” MNU graduate Kiley Herold (’13) said with a laugh about her part-time job emceeing for men’s basketball and hockey games in front of thousands of people in her hometown of Omaha, Nebraska.

But concern about public speaking soon went to the wayside when Herold found her niche in sports marketing. This girl loves sports, and sports is where she wants her career to be. In high school she played sports. Her father is a baseball coach at University of Nebraska-Omaha (UNO), and at MNU she played basketball. So it’s no surprise that Herold was pulled toward a career in the sports marketing. Now working at Learfield Sports as an emcee and as an advertisting promotional specialist at SKAR, a marketing company.

“I’ve been around sports my whole life, and I really enjoyed the business side of it more than the fitness side,” Herold commented.Climbing the Sports LadderUNO Hockey vs. St. Cloud State game at Century Link Arena

While working toward a sports management major with an emphasis in business at MNU, Herold found her niche through three impressive internships that helped shaped her career goals.

After her freshman year at MNU, Herold set up baseball camps for UNO. But she really found her calling when she landed an internship at Sporting KC, a professional soccer club in Kansas City, where she interned under Stacy Gewecke, director of partnership marketing.

“The connections at MNU definitely set me up to get the internship at Sporting KC,” Herold commented. “That was honestly the biggest step. You can learn in a classroom and still not learn what the corporate world is about until you actually go out and experience it.”

While at Sporting KC, Herold was able to assist Gewecke in building and maintaining relationships with corporate sponsors, such as Sprint and H&R Block. She witnessed how professional teams worked with sponsors and assisted in everything from escorting them to their suites to doing the coin toss before a game, and other activities specified in their sponsorship contracts. She learned how to read their sponsorship contracts and cultivated relationships with the sponsors throughout the regular season.

“I love relationships and dealing with people, which is what corporate sponsorships are all about.” she said.

Climbing the Sports LadderKiley and UNO's biggest fan: he never misses a game.The Sporting KC internship led an internship with the Omaha Storm Chasers, the Kansas City Royals Triple A Affiliate, in her hometown of Omaha, Nebraska. Her supervisor Jason Kinney a corporate sales executive, continued her training. Herold loved how diverse each day is within the role of corporate relations for an athletic team.

“I like anything that’s face-paced and not the same thing every day. You don’t get bored with it, you get to be creative,” Herold commented.

Upon graduation, Herold found her way back home to Omaha to emcee with Learfield Sports Marketing, a company specializing in college sports broadcasting across the U.S. She also enjoys working at SKAR, a company that focuses on evolving brands by deeply involving customers in those brands. Herold enjoys that some of their promotions are for teams such as the Nebraska Cornhuskers.

As she progresses in her career, Herold says she would like to be employed by a professional sports team in the area of corporate sponsorships. In addition to her two jobs, Herold stays busy as a volunteer assistant coach for her high school team at Millard North High School.

Right Rail Content
 

MNU News

Sunday, September 25
Recent News
List
Grid
Archives
OLD SETTLERS DAY 0212
MNU's Old Settler's Parade Entry Celebrates 50th

MNU's Old Settler's Parade Entry Celebrates 50th

It's always fun, this 118 year-old parade that MNU participates in each year, but this year the university pulled out all the stops to celebrate its…

Read More
Moore Land Pic
Moore Land Auction Brings More Than $4 Million for MNU

Moore Land Auction Brings More Than $4 Million for MNU

MidAmerica Nazarene University is pleased to announce that a portion of the assets from the estate of Edgar (’72) and Maron (Lorimer) Moore sold at…

Read More
Alec Stahly at Chiefs2
Students Land Internships with the Kansas City Chiefs

Students Land Internships with the Kansas City Chiefs

The thing about team sports is that there is a lot going on; anything from blocking and batting to running plays and scoring. It takes planning,…

Read More
Chris Crawford AT
Next Stop Rio for MNU Professor

Next Stop Rio for MNU Professor

Lead Medical Provider for U.S. Paralympic Swim TeamLead Medical Provider for U.S. Paralympic Swim Team is MNU's Chris Crawford. The U.S. Paralympic Swimming team is competing with 176 other…

Read More
IMG 8547
Kansas City First Church and MNU Partner to Sponsor Bresee Film

Kansas City First Church and MNU Partner to Sponsor Bresee Film

They are providing disaster relief in West Virginia, planting a church in Louisburg, Kansas and now partnering with MNU for a historical film. Rev.…

Read More
IMG 8874
Nurtured Roots Grow Strong

Nurtured Roots Grow Strong

Pioneering freshmen come to MNU to pursue an education, anxious, brave and hopeful. Four particular students, never dreaming their paths would cross, came from near and far. Some paths seemed clear…

Read More
Kyle Ford
Pursuing God’s Call: Diving into Dentistry

Pursuing God’s Call: Diving into Dentistry

Would you ever think that a radio advertisement could lead someone to discovering their calling? That is exactly what led alum Kyle Ford (’13) to…

Read More
81427390F111
Second Career Choice Was Easy

Second Career Choice Was Easy

As a university, MNU is finally old enough to have alumni who are considering or have entered a second career. When Joe Ledbetter (’81) decided it was time recently to retire from a 25-year career…

Read More
Grittman Davis VBall
Coach Puts Communication Degree to Work

Coach Puts Communication Degree to Work

Though she played college volleyball, coaching a team wasn’t at the top of her list when Britney (Grittman ’14) Davis was deciding on a post-college career. However, after being admitted to the…

Read More
Sports
Peru Comes Back to Beat MNU

Peru Comes Back to Beat MNU

The Pioneers led 17-0 before Peru State Bobcats scored 21 unanswered to steal a victory from MNU on Saturday...(click title for more)

 
Proult Scores Twice in 3-0 Road Victory

Proult Scores Twice in 3-0 Road Victory

#4 MSOC at Clarke | W 3-0

 
McClendon Scores Twice in 3-0 Road Victory

McClendon Scores Twice in 3-0 Road Victory

WSOC at Clarke | W 3-0

 
Latest Photos
MNU Men's soccer
MNU Men's soccer
MNU Men's soccer
MNU Women's soccer
MNU Women's soccer
Ice cream social