Climbing the Sports Ladder

Feb. 25, 2014 - by Katy Ward

Climbing the Sports Ladder

By Amy Holmquist ('09)
February 25, 2014
Climbing the Sports Ladder

“I used to hate public speaking!” MNU graduate Kiley Herold (’13) said with a laugh about her part-time job emceeing for men’s basketball and hockey games in front of thousands of people in her hometown of Omaha, Nebraska.

But concern about public speaking soon went to the wayside when Herold found her niche in sports marketing. This girl loves sports, and sports is where she wants her career to be. In high school she played sports. Her father is a baseball coach at University of Nebraska-Omaha (UNO), and at MNU she played basketball. So it’s no surprise that Herold was pulled toward a career in the sports marketing. Now working at Learfield Sports as an emcee and as an advertisting promotional specialist at SKAR, a marketing company.

“I’ve been around sports my whole life, and I really enjoyed the business side of it more than the fitness side,” Herold commented.Climbing the Sports LadderUNO Hockey vs. St. Cloud State game at Century Link Arena

While working toward a sports management major with an emphasis in business at MNU, Herold found her niche through three impressive internships that helped shaped her career goals.

After her freshman year at MNU, Herold set up baseball camps for UNO. But she really found her calling when she landed an internship at Sporting KC, a professional soccer club in Kansas City, where she interned under Stacy Gewecke, director of partnership marketing.

“The connections at MNU definitely set me up to get the internship at Sporting KC,” Herold commented. “That was honestly the biggest step. You can learn in a classroom and still not learn what the corporate world is about until you actually go out and experience it.”

While at Sporting KC, Herold was able to assist Gewecke in building and maintaining relationships with corporate sponsors, such as Sprint and H&R Block. She witnessed how professional teams worked with sponsors and assisted in everything from escorting them to their suites to doing the coin toss before a game, and other activities specified in their sponsorship contracts. She learned how to read their sponsorship contracts and cultivated relationships with the sponsors throughout the regular season.

“I love relationships and dealing with people, which is what corporate sponsorships are all about.” she said.

Climbing the Sports LadderKiley and UNO's biggest fan: he never misses a game.The Sporting KC internship led an internship with the Omaha Storm Chasers, the Kansas City Royals Triple A Affiliate, in her hometown of Omaha, Nebraska. Her supervisor Jason Kinney a corporate sales executive, continued her training. Herold loved how diverse each day is within the role of corporate relations for an athletic team.

“I like anything that’s face-paced and not the same thing every day. You don’t get bored with it, you get to be creative,” Herold commented.

Upon graduation, Herold found her way back home to Omaha to emcee with Learfield Sports Marketing, a company specializing in college sports broadcasting across the U.S. She also enjoys working at SKAR, a company that focuses on evolving brands by deeply involving customers in those brands. Herold enjoys that some of their promotions are for teams such as the Nebraska Cornhuskers.

As she progresses in her career, Herold says she would like to be employed by a professional sports team in the area of corporate sponsorships. In addition to her two jobs, Herold stays busy as a volunteer assistant coach for her high school team at Millard North High School.

Right Rail Content
 

MNU News

Friday, February 24
Recent News
List
Grid
Archives
20160408 MNU PresidentsHonors 0836
MNU to Honor Olathe Community at President’s Honors Gala April 7, 2017

MNU to Honor Olathe Community at President’s Honors Gala April 7, 2017

MidAmerica Nazarene University has announced it will honor the Olathe community with the first-ever Pioneering Spirit Award at President’s Honors,…

Read More
bc-fa-weekend-large
50th Anniversary Fine Arts Weekend March 4-5

50th Anniversary Fine Arts Weekend March 4-5

MNU’s 50th anniversary celebration continues next month with a weekend packed full of music, theatre and art from yesterday and today, March 4-5,…

Read More
TC-w-tag
Ministry Leadership Institute for High School Students Taking Applications

Ministry Leadership Institute for High School Students Taking Applications

Applications are open for The Call, a one-week ministry leadership institute held June 5-9 or 12-16. Pastors, professors and others in ministry will…

Read More
Drummond-1
Drummonds to Serve as Honorary Co-Chairs of MNU Gala

Drummonds to Serve as Honorary Co-Chairs of MNU Gala

MidAmerica Nazarene University announced that long-time community leaders, Dr. Bob and Julie Drummond, are the honorary co-chairs of the 2017…

Read More
Kayla Cossins
2017 Scholarship Challenge Winners Announced

2017 Scholarship Challenge Winners Announced

High-achieving high school seniors were invited to compete for one of three prestigious full-tuition scholarships at Scholarship Challenge Weekend…

Read More
Founding Faculty Mourned

Founding Faculty Mourned

Founding Pioneer Faculty Member Mary Alyce Galloway, 86, passed away on Saturday, Feb. 4, 2017, in Longmont, Colorado. Mary Alyce joined the faculty in August 1968 to teach English. Later she became…

Read More
Garrett Todd-5
Garrett Appointed MNU Athletic Director

Garrett Appointed MNU Athletic Director

MidAmerica Nazarene University announced the appointment of Todd Garrett as Director of University Athletics today. Dr. David Spittal, MNU president made the announcement saying,…

Read More
IMG 4417
MLK Living Legacy Award to Rev. Marvin Daniels

MLK Living Legacy Award to Rev. Marvin Daniels

Rev. Marvin Daniels, executive director of The Hope Center of Kansas City, was honored with MNU's Martin Luther King Jr. Living Legacy Award…

Read More
Open House Pic
Accelerated and Graduate Programs Host Open House

Accelerated and Graduate Programs Host Open House

The School of Professional and Graduate Studies is hosting open houses at its Liberty and Olathe locations. WEDNESDAY, February 22    …

Read More
Sports
Gameday Central

Gameday Central

#25 BB at #20 Wayland Baptist | Live Stats | Video Streaming

 
Pioneers Win at Evangel

Pioneers Win at Evangel

SPRINGFIELD, Mo. - A scorching 2nd half allowed MNU to build a late double-digit lead in a 93-88 victory over Evangel on Wednesday...

 
Pioneers Fall at Evangel

Pioneers Fall at Evangel

WBB at Evangel | L 64-74

 
Latest Photos
20161021_MNU_homecoming_Dinner_0612
20161021_MNU_homecoming_Dinner_0562
20161021_MNU_homecoming_Dinner_0517
20161021_MNU_homecoming_Dinner_0492
20161021_MNU_homecoming_Dinner_0478
20161021_MNU_homecoming_Dinner_0448