New Website Launched
MNU launched a completely new website August 1, 2013. Designed with the end user in mind, the site has new content, design, structure and navigation. The nearly year-long project was completed in-house by the marketing communications staff, who conducted research on award-winning higher education websites, attended training on site design and function, and held focus groups with end users during the process.
The new content includes a microsite for all content related to traditional undergraduate students, social media integration, an expanded and integrated newsroom and more video content. The team’s goal is to engage the user in the true MNU experience.
“We want to give visitors to our site an authentic taste of what it is like to be a student at MNU,” says Kim Campbell, marketing director.
The team researched data from higher education enrollment experts that detailed the importance of the web in college search and how a website can support activities that lead to student application and enrollment.
“To be successful, any website must be focused and it must tell your story,” Campbell says. “Being focused on our external audience makes the website easy to navigate for our most important customers—the prospective student and their parents, the professional or graduate student, alumni and MNU friends.”
Student Story Goes Viral
Google “Granny Franny MidAmerica” and you’ll find nearly five pages of links to media sharing our story on Frances Wood’s return to college at 82, and her honorary “Granny Homecoming Queen” award. This feel-good human interest story has truly gone viral. In fact, on Oct. 29 she appeared on "The Queen Latifah Show."
From California, to Georgia, to New York and Seattle, people are tweeting and sharing the story on Facebook and other social media. Why is this story resonating with so many? One reason is it is good news and that’s hard to find in our world. Another reason is Frances Wood’s love for life and activity at age 82 is inspiring. We would all like to be just like her at that age. Finally, people love to hear that the younger and older generations can get along, and that Wood has been genuinely welcomed on campus with open arms.
All we can say is yes, this story is authentically MNU.
Created Equal: America’s Civil Rights Struggle Film Series
MNU is one of only 473 institutions across the country awarded a set of four films chronicling the history of the civil rights movement. Created Equal: America’s Civil Rights Struggle is an initiative of the National Endowment for the Humanities that uses the power of documentary films to encourage community discussion of America’s civil rights history.
The university will hold a series of screenings and scholarly discussions surrounding the films in January and February 2014 at various locations throughout the Kansas City metro. The powerful documentaries—The Abolitionists, Slavery by Another Name, Freedom Riders and The Loving Story—include dramatic scenes of incidents in the 150-year effort to achieve equal rights for all. Freedom Riders received an Emmy in 2012, and The Loving Story and The Abolitionists were nominated for Emmys in 2013.
Bruce Flanders, project director and director of Mabee Library and Learning Commons, said the university received a grant along with the four films. The university partnered with the American Jazz Museum, Kansas City, Mo., in seeking this grant.
“These films chronicle the long and sometimes violent effort to achieve the rights enumerated in the Declaration of Independence—life, liberty and the pursuit of happiness—for all Americans,” Flanders said. “We are pleased to receive a grant from NEH to provide programming around these films. We hope the screening of these films will result in constructive dialog and learning about the civil rights struggle.”
Each of the films was produced with NEH support and tells remarkable stories of individuals who challenged the social and legal status quo of deeply rooted institutions, from slavery to segregation. Created Equal programs bring communities together to revisit our shared history and help bridge deep racial and cultural divides in American civic life.
Visit www.neh.gov/created-equal for more information.
School of Nursing Awarded Another Year of Funding
For the fifth year in a row, the MNU School of Nursing and Health Science was selected as a grant recipient of the Robert Wood Johnson Foundation New Careers in Nursing Scholarship Program (NCIN). MNU received $100,000 to support scholarships for students in the accelerated Bachelor of Science in nursing program who are considered underrepresented in the field of nursing.
The NCIN Scholarship Program was launched in 2008 by the Robert Wood Johnson Foundation (RWJF) and the American Association of Colleges of Nursing to address the national nursing shortage, develop a diverse professional nursing workforce, and fuel the pipeline of nurse faculty and leaders.
MNU has awarded scholarships to 40 students in the past five years through NCIN.
The MNU School of Nursing and Health Science joins 52 other schools of nursing, including Duke, Yale and Marquette, receiving this year’s grants. The university’s ABSN program is one of only six to receive five consecutive rounds of funding.
MNU Students Lead Service Project for Underserved
This year’s student-led Passion to Serve project has a goal of $70,000 to help build a school in Haiti where more than 350 students meet in what could be called a shed.
The project is called Dégagé \da¯-gä-zha¯\ which is a Creole word meaning to "make do with what you have." Dégagé is a well-known mindset in Haiti where people have learned to live with few material goods or modern conveniences. The remote mountain village of Cascade Pichon, Haiti, is the beneficiary of the project.
Partnering with Heart to Heart International, the organization that will supervise construction of the school, MNU students are raising money through several means. Two Dollar Tuesdays seek $2 donations at MNU’s community chapel service. Students are holding fundraisers throughout the year and anyone can donate online at www.mnu.edu/passion. Donors should check with their employers to see if they have gift matching programs that essentially double what the donor gives.
Previous Passion to Serve projects helped build a health clinic in Guatemala, make improvements to an orphanage in Kenya and provide a van and other materials for Kansas City Urban Youth Center.
The MNU students traveling to Cascade Pichon in January 2014 will start building the school’s foundation with funding and assistance from the Find Us Faithful Foundation, another Heart to Heart partner in the project. Additional partners include Nazarene universities Mount Vernon, Southern and Point Loma, as well as the Government of Haiti (GOH), which will pay the salaries of five teachers and the school principal. The project will cost more than $250,000, according to Heart to Heart official Steve Weber.
Updates on the progress of MNU’s Passion to Serve project are posted at www.mnu.edu/passion.