Bo Cassell Tapped for Article on Evolution of Hallmark Holidays
The insight of MNU Associate Professor of Sociology Bo Cassell is included in an article recently published by CardHub. The article discusses the evolution of Hallmark Holidays and the dynamics that have enabled them to grow into big sources of consumer profit.
Other professors featured in the article include On Amir, associate professor of marketing at the University of California, San Diego; Jerry O’Brien, executive director of the University of Wisconsin’s Center for Retailing Excellence, and Timothy Buzzell, chair of the Department of History, Culture & Society at Baker University. Read the article here.