Taking Learning to New Heights

Nov. 8, 2013 - by Carol Best

Marketing and Design Students Team Up in Real-World Campaign

By Katy Ward
November 8, 2013
KC Copters 2Maria Gall takes notes during Johnny Rowlands' presentation.

For MNU marketing and graphic design students, learning is all about real-life projects. This semester, students in promotion management and corporate identity are teaming up to create an integrated marketing campaign for real-life client, KC Copters.

KC Copters, a full-service helicopter company, offers flight training, tours, and aerial video/photography. The company, founded in April 2011 by Johnny Rowlands, chief pilot of local ABC affiliate KMBC TV 9’s NewsChopper 9, has enlisted the help of MNU students to create a marketing campaign.

“The job of the students is to determine who we are and what we represent,” Rowlands says.

The project began in early September when marketing Professor, Lisa Wallentine, and graphic design Professor, Brian Merriman, took their students to KC Copters at Executive Airport in Olathe, Kan. The students met with Rowlands, asked questions and learned about KC Copters at the meeting.

Describing the services offered by the company, from scenic tours and parties, to helicopter lessons, Rowlands said he wants the campaign to be based on the target market.

“It’s up to the students to figure out what direction the company should go,” he says. “After they figure out the direction, then the students need to efficiently utilize their resources to properly advertise that direction.”

At the end of the meeting, students were given an imaginary budget. Wallentine said that the budget would help in the planning stages and would also teach the students how to budget promotions in real life.

KC Copters Students

Marketing students are paired with a graphic design student to complete the project. Each group comes up with their own campaign.

“This project teaches the students what creating a marketing campaign is like. They learn how to work as a team and coordinate with their graphic design partner,” Wallentine explained.

Requirements for the projects include a 20-minute presentation, as well as a 10-page formal report. The report will include a situation analysis, description of the target market, communication objective, campaign positioning and theme, creative recommendations, a media/promotion plan, the budget, and measurement and evaluation. Before creating the campaign, each team will conduct research to aid in supporting the recommendations.

MNU senior, Brittany Grittman, expressed what the project will do for her.

“It allows you to work with an actual company and show you how to conduct yourself in the real world,” she says. “All the business classes that I have taken prior to promotion management have helped to prepare me for this project. I really like how integrated all the classes are with this project.”

Each team will present their campaign to both Wallentine and Merriman who will choose the top three teams. Then Rowlands will see the top three presentations and choose an overall winner.

“This project is really challenging,” says student Matt Varhola. “I like how this gives us real life experience and is something that we might actually see in the real world.”

KCcopter031Rowlands (middle) shows students NewsChopper 9.

KCcopter020Graphic design major, Jenni Harris, a senior from Carthage, Mo., listens as Rowlands discusses the project.

 

MNU News

Saturday, July 23
Recent News
List
Grid
Archives
IMG 8874
Nurtured Roots Grow Strong

Nurtured Roots Grow Strong

Pioneering freshmen come to MNU to pursue an education, anxious, brave and hopeful. Four particular students, never dreaming their paths would cross, came from near and far. Some paths seemed clear…

Read More
Kyle Ford
Pursuing God’s Call: Diving into Dentistry

Pursuing God’s Call: Diving into Dentistry

Would you ever think that a radio advertisement could lead someone to discovering their calling? That is exactly what led alum Kyle Ford (’13) to…

Read More
81427390F111
Second Career Choice Was Easy

Second Career Choice Was Easy

As a university, MNU is finally old enough to have alumni who are considering or have entered a second career. When Joe Ledbetter (’81) decided it was time recently to retire from a 25-year career…

Read More
Grittman Davis VBall
Coach Puts Communication Degree to Work

Coach Puts Communication Degree to Work

Though she played college volleyball, coaching a team wasn’t at the top of her list when Britney (Grittman ’14) Davis was deciding on a post-college career. However, after being admitted to the…

Read More
CY 3
Hard Work, Discipline and Confidence Pay Off

Hard Work, Discipline and Confidence Pay Off

“It’s funny how the game of football can make a difference in someone’s life,” says Corey Young ('14), an MNU sports management…

Read More
Mabee
Unique Partnership to Provide College Experience to Developmentally Disabled

Unique Partnership to Provide College Experience to Developmentally Disabled

Lakemary Center and MidAmerica Nazarene University are partnering to meet the needs of students diagnosed with certain developmental disabilities…

Read More
Brady Braatz
Braatz Named Chaplain

Braatz Named Chaplain

MNU President David Spittal announced the appointment today of Rev. Brady Braatz as MNU University Chaplain.  Braatz is a 2001 graduate of MNU with a bachelor’s degree in business…

Read More
300 Leaders Expected for PALCON

300 Leaders Expected for PALCON

MNU is one of three locations for the Church of the Nazarene’s Pastor and Leaders Conference (PALCON) this summer. The gathering for clergy “on the front lines of ministry” is an opportunity…

Read More
Relentless2016big
Summer SERVEteams

Summer SERVEteams

MNU SERVEteams are hitting the road this summer, traveling the MNU region to serve in churches, camps, District Assemblies and more. Together the groups will serve at 38 different events.The 19…

Read More
Sports
Jordan Eckley & Jason Jones Earn National Honors

Jordan Eckley & Jason Jones Earn National Honors

Two Pioneers were listed among the 2016 NAIA Baseball All-America selections, announced by the national office...(click title for more)

 
Lee Dobbins Named Head Softball Coach

Lee Dobbins Named Head Softball Coach

Director of Athletics Kevin Steele has announced Lee Dobbins as the next head softball coach at MNU...(click title for more)

 
Track & Field Speed & Power Camps

Track & Field Speed & Power Camps

The purpose of these camps is to give athletes from ALL SPORT BACKGOUNDS instruction on movements to develop speed and power within a track and field setting...(click title for more)

 
Latest Photos
MNU Commencement 2016 MidAmerica Nazarene University Undergraduate and School of Professional & Graduate Studies commencement ceremony 2016. Photos by Dan Videtich
MNU Commencement 2016 MidAmerica Nazarene University Undergraduate and School of Professional & Graduate Studies commencement ceremony 2016. Photos by Dan Videtich
MNU Commencement 2016 MidAmerica Nazarene University Undergraduate and School of Professional & Graduate Studies commencement ceremony 2016. Photos by Dan Videtich
MNU Commencement 2016 MidAmerica Nazarene University Undergraduate and School of Professional & Graduate Studies commencement ceremony 2016. Photos by Dan Videtich
MNU Commencement 2016 MidAmerica Nazarene University Undergraduate and School of Professional & Graduate Studies commencement ceremony 2016. Photos by Dan Videtich
MNU Commencement 2016 MidAmerica Nazarene University Undergraduate and School of Professional & Graduate Studies commencement ceremony 2016. Photos by Dan Videtich