Taking Learning to New Heights

Nov. 8, 2013 - by Carol Best

Marketing and Design Students Team Up in Real-World Campaign

By Katy Ward
November 8, 2013
KC Copters 2Maria Gall takes notes during Johnny Rowlands' presentation.

For MNU marketing and graphic design students, learning is all about real-life projects. This semester, students in promotion management and corporate identity are teaming up to create an integrated marketing campaign for real-life client, KC Copters.

KC Copters, a full-service helicopter company, offers flight training, tours, and aerial video/photography. The company, founded in April 2011 by Johnny Rowlands, chief pilot of local ABC affiliate KMBC TV 9’s NewsChopper 9, has enlisted the help of MNU students to create a marketing campaign.

“The job of the students is to determine who we are and what we represent,” Rowlands says.

The project began in early September when marketing Professor, Lisa Wallentine, and graphic design Professor, Brian Merriman, took their students to KC Copters at Executive Airport in Olathe, Kan. The students met with Rowlands, asked questions and learned about KC Copters at the meeting.

Describing the services offered by the company, from scenic tours and parties, to helicopter lessons, Rowlands said he wants the campaign to be based on the target market.

“It’s up to the students to figure out what direction the company should go,” he says. “After they figure out the direction, then the students need to efficiently utilize their resources to properly advertise that direction.”

At the end of the meeting, students were given an imaginary budget. Wallentine said that the budget would help in the planning stages and would also teach the students how to budget promotions in real life.

KC Copters Students

Marketing students are paired with a graphic design student to complete the project. Each group comes up with their own campaign.

“This project teaches the students what creating a marketing campaign is like. They learn how to work as a team and coordinate with their graphic design partner,” Wallentine explained.

Requirements for the projects include a 20-minute presentation, as well as a 10-page formal report. The report will include a situation analysis, description of the target market, communication objective, campaign positioning and theme, creative recommendations, a media/promotion plan, the budget, and measurement and evaluation. Before creating the campaign, each team will conduct research to aid in supporting the recommendations.

MNU senior, Brittany Grittman, expressed what the project will do for her.

“It allows you to work with an actual company and show you how to conduct yourself in the real world,” she says. “All the business classes that I have taken prior to promotion management have helped to prepare me for this project. I really like how integrated all the classes are with this project.”

Each team will present their campaign to both Wallentine and Merriman who will choose the top three teams. Then Rowlands will see the top three presentations and choose an overall winner.

“This project is really challenging,” says student Matt Varhola. “I like how this gives us real life experience and is something that we might actually see in the real world.”

KCcopter031Rowlands (middle) shows students NewsChopper 9.

KCcopter020Graphic design major, Jenni Harris, a senior from Carthage, Mo., listens as Rowlands discusses the project.

 

MNU News

Thursday, January 29
Recent News
List
Grid
Archives
Student Parishoner2
Church Revived from the Brink

Church Revived from the Brink

They thought they might have to close its doors due to low attendance and a slim budget, but Drexel, Missouri’s Church of the Nazarene was not ready to give up. Now they are experiencing a…

Read More
ChocoRush2015
MNU is Site for 3rd Annual Chocolate Rush

MNU is Site for 3rd Annual Chocolate Rush

Here’s a chance to get some exercise, compete with other runners and enjoy everyone’s favorite treat, chocolate. The Chocolate Rush 5K and Half…

Read More
Beths Packaging
Designer Makes Gift Giving Better

Designer Makes Gift Giving Better

If you bought a gift card and gift card packaging at certain retailers over the holiday season, you may have seen alum Beth (Drege ’10) Laird’s work on display. The graphic designer works for…

Read More
MLK 2015-27
MLK Leader Scholars Honored

MLK Leader Scholars Honored

MNU honored its Martin Luther King Leader Scholars this week. Presented at the 9th Annual Martin Luther King Jr Community Celebration, the students received certificates in addition to scholarships…

Read More
New MLK photo
9th Annual Martin Luther King Jr. Community Celebration

9th Annual Martin Luther King Jr. Community Celebration

MidAmerica Nazarene University’s 9th annual Martin Luther King Jr. Community Celebration will be held Tuesday, Jan. 20, 2015, at 9:30 a.m., at…

Read More
Jane Martin
It's Never Too Late

It's Never Too Late

Acquiring an education is a feasible goal regardless of a person’s age. This is something MidAmerica Nazarene University nursing student Jane Martin believes with all her heart. Ret. LTC Ken…

Read More
ACBSPnewsroom
School of Business Announces ACBSP Accreditation

School of Business Announces ACBSP Accreditation

MidAmerica Nazarene University’s School of Business announced today that its programs of study have achieved accreditation by the Accreditation…

Read More
RWJF V2 2014-11Anari
Bringing Healthcare to Most Vulnerable

Bringing Healthcare to Most Vulnerable

Fredrick Anari wants to know his life has had meaning and the nursing profession is how he has chosen to pursue that passion. A student in MNU’s Accelerated Bachelor of Science in Nursing (ABSN)…

Read More
Quincy Foster
MNU Campus Community Condolences

MNU Campus Community Condolences

Mourning the Loss of Student Quincy Foster Jan. 2, 2015             The MidAmerica Nazarene University community is deeply saddened by the loss of…

Read More
Sports
Balcom Records Career High at Graceland

Balcom Records Career High at Graceland

MNU finished the first half of the HAAC schedule tied for the lead after an 80-65 victory at Graceland on Saturday...(click title for more)

 
70-Point 2nd Half Gives MNU Blowout Victory

70-Point 2nd Half Gives MNU Blowout Victory

MNU trailed by 5 at halftime but exploded for a 103-79 victory at Graceland on Saturday...(click title for more)

 
Pioneers Finish Strong in Victory Over Avila

Pioneers Finish Strong in Victory Over Avila

A competitive game turned into an 18-point victory as MNU pulled away late on Thursday...(click title for more)

 
Latest Photos
MLK_2015-33 Bob Shands (left) accepts Martin Luther King Living Legacy award on behalf of his late father, Rev. O. Norman Shands, Jr. Dr. David Spittal, MNU president (right).
MLK_2015-27
MLK_2015-23
MLK_2015-18
MLK_2015-8
MLK_2015-6