Marketing is for students who want to understand brands and people. In this major you’ll study concepts in product development, advertising, sales and design. You’ll learn how these areas work together in the real world to create strong brands that we recognize today.
As a marketing major, you’ll work on projects for local companies and present to real clients.
Complete an in-depth marketing research project with a team, and learn what the relationship between designers and marketers is like. You’ll be paired with a design student on more than one project. Professors apply a Christian worldview to popular concepts so that you can learn how to use marketing to benefit the business world in a positive way.
"My favorite part of marketing is understanding how people think and how to communicate with them effectively. Consumer Behavior taught me about the mind and tendencies of people, shoppers and consumers."
“You will be prepared for life in the business world by solving problems for real-world clients and completing internships at a wide variety of companies in the Kansas City area. You will see ‘real marketing’ for yourself, firsthand.”
Lisa Wallentine, MBA
Marketing professors work together with other professors who teach design and communication classes so that you get a real-world experience. Professors also work with you to plan your semester internship.
View all Faculty in the Department.
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