Professional & Graduate Studies

The United States of Counseling

You never quite know what life is going to throw your way. Life is full of complications, anxiety, stress, and relationship issues—and when those feelings become overwhelming, counseling is one of the best ways to improve your quality of life and address mental health issues that might be looming. 

We decided to take a closer look at counseling in the United States by combing through Google search data on the subject. By looking at this data, we determined what the most sought-after types of counseling were in the country, and what types of counseling were most searched for by state. Here’s what we found. 

The United States of Counseling infographic

The most Googled types of counseling are: 

  • alcohol
  • anxiety
  • compulsion
  • depression
  • drug
  • marriage
  • money
  • trauma

Of these, the most sought-after types of counseling in the U.S. are marriage counseling, alcohol counseling, and family counseling. 

When you break down the data by state, you’ll notice some interesting patterns. Looking at the map, you’ll notice that a large portion of the northwest—Oregon, Idaho, Wyoming, Montana, North Dakota, South Dakota, and Nebraska—searched for trauma counseling over any other type. In the southeast portion of the country—Tennessee, Georgia, Alabama, South Carolina, North Carolina, and Virginia—they were most likely searching for marriage counseling. 

In the Midwest, it was a bit more broken up by category. Michigan and Ohio were mostly searching for marriage counseling, while Indiana and Minnesota typically searched for depression counseling. In Illinois and Wisconsin, the majority of Google searches for counseling were for anxiety, and in Iowa the most searched for type of counseling was alcohol. 

Smack dab in the middle of the country—Oklahoma, Kansas, Missouri, and Kentucky—you were most likely to search for financial counseling. And a few coastal states—California, Louisiana, and Florida—were mostly searching for drug counseling. 

On the East coast, the results were mixed, just as they were in the Midwest. The most northeastern states of the U.S.—Maine, New Hampshire, and Vermont—were mostly searching for trauma counseling (as well as Delaware, Rhode Island, and Connecticut). In Massachusetts, people were most likely to search for alcohol counseling, and Pennsylvanians and New Yorkers were most likely to search for compulsion counseling. 

Lastly, for each category of counseling, we also looked at which states were the top state per type of counseling. When it comes to substance issues, Massachusetts had the most searches out of every state for alcohol counseling, and Florida had the most for drug counseling. For issues dealing with relationships, New Mexico had the most searches for family counseling, and Georgia had the most for marriage counseling. And finally, Kansas led the way for searches in financial counseling. 

Interestingly, we found that three states held the #1 spot in multiple categories: Wyoming, Minnesota, and Vermont. Wyoming had the most searches in both anger counseling and grief counseling. Minnesota led in searches for anxiety and depression. And, Vermont had the most searches in compulsion and trauma.

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