Digital communications graduates help direct and coordinate online marketing efforts at a company. By mixing technical computer skills with traditional marketing practices, these individuals help increase sales and solidify a company's online sucess.
About the Program
The Digital Communications Major is designed to prepare a student for a career that combines messaging design and delivery across all industries. Graduates work in jobs with responsibilities in content creation and curation, digital marketing, social media, management, search engine optimization, and marketing direction. The curriculum for this highly practical major integrates communication theory with skills in demand today, including HTML coding, graphic design, web design, animation, and Google Analytics. Read about our newly hired faculty member, Aaron Bohn, who directs this new major.
You’ll create, deliver, and evaluate strategic messages and gain competency through coursework and experiential activities in:
- Video editing
- Basic animation and imaging
- Web development and design
- Web advertising and analytics
Using the graphic design, web/mobile programming, and marketing skills you learn, you will complete a required internship to gain valuable experience and evidence for your digital portfolio.
A VERSATILE DEGREE
With just a laptop and Internet connection, there is no limit to what you can accomplish through digital communication. Entrepreneurs, startups, established businesses, nonprofits, education, healthcare, banking, construction, virtually every industry uses the skills you’ll learn in this major.