Have you ever wanted to change the world?
Digital Communications enables students to do just that by assisting in discovering their unique creative voices. It can guide them in utilizing technology best to facilitate their vision via hands-on experience and encourage them to express their creativity for the benefit of their culture and communities. Graduates will be entirely prepared to lead content creation, develop digital media, and drive social engagement.
About the Program
The Digital Communications major prepares students for digital media and content creation careers by creating and implementing message design and delivery across all industries. Graduates might work in film and video production, audio and live production, podcasting, broadcasting, news media, programming, content creation and curation, digital marketing, social media, management, search engine optimization, and marketing direction.
TRACKS TO CUSTOMIZE YOUR MAJOR
- Audio and Live Production
Considering that 50% of households in the United States regularly listen to at least one podcast with the average listener subscribing to seven podcasts a week (one per day). Podcasting is the fastest-growing, most pervasive media in the world, ensuring a solid industry future.
This track prepares students to develop and produce their own podcasting channel in formats such as interview, narrative, conversation, and non-fiction while mastering the medium's technical and creative aspects. In addition, students will be proficient in the technology, hardware, and software necessary to capture and live-stream events of all kinds, such as concerts, athletics, community performances, and more.
- Film and Video Production
With eleven major television productions and networks opting to film in Kansas City last year (including Netflix, Fox, and HGTV), MNU is poised to provide a world-class production experience in the comfort of its own backyard. Film and Video Production offers students the perfect opportunity to engage their world creatively while gaining first-hand experience as part of a visual production team for various formats (narrative, documentary, live event, organizational/professional).
The major supports business students in their social media and marketing initiatives, preparing them for future careers in professional communications, non-profits, marketing, missions, teaching, or anything requiring a strong connection to social engagement. The curriculum emphasizes a student's mastery and usage of mobile-based technology to produce content for digital and social media outlets.
- News Media
Whether expanding the reach of global events or addressing local topics, the news media track offers students a level of social ownership and campus connection that cannot be found elsewhere. Students receive ample hands-on opportunity to gain experience in news and media production while providing a much-needed service to the campus community. This focus area strives to prepare undergrads for an evolving media future, leaning into the next generation of technology and social engagement platforms such as social media, podcasts, blogs, vlogs, and more.
This track is for students who plan to major in Digital Communications and focus on computer programming. With this coursework, their communication can go beyond writing for the web to controlling or having input in back-end programming. The curriculum for this highly practical, hands-on major integrates communication theory with skills in demand today, including HTML coding, graphic design, web design, animation, and Google Analytics.
The entrepreneurship track is for students who wish to major in Digital Communication and also have an interest in monetizing their skills in the form of their own businesses. The coursework in this track teaches students the basics of accounting, marketing, and management, along with the full coursework in entrepreneurship. Students will learn to generate innovative ideas, test feasibility, write a business plan, and apply their knowledge in real-world applications.
Create, deliver, and evaluate strategic messages and gain competency through coursework and experiential activities. An internship helps will help you gain valuable experience and evidence for your digital portfolio.
Entrepreneurs, startups, established businesses, nonprofits, education, healthcare, banking, construction, virtually every industry uses the skills you’ll learn in this major.